New York
1929 E Genesee StSyracuse, New York 13210About RethinksoftAI NATIVE
We build AI employees.Small businesses stay in control.
We design native AI agents that work inside the tools a business already uses - completing tasks across sales, outreach, coding, marketing, social media, paid ads, QA, and support.
Who We Are
Rethinksoft builds native AI agents for small businesses. We focus on agents that can complete real work across sales, outreach, coding, marketing, social media, paid ads, QA, and customer support.
Our teams in India, the USA, and Canada combine AI engineering with practical workflow automation. We connect agents to the tools a business already uses, define clear permissions, and test the complete workflow before expanding responsibility.
We do not treat an agent as a generic chat interface. Every build begins with a specific job, a person responsible for the outcome, approved data and tools, and explicit rules for when the agent must stop and ask.
The goal is simple: remove repetitive work without removing human judgment. Start with one valuable workflow, prove it safely, and grow the agent team only when the results justify it.
Workflow-First Agent Design
We begin with the job, tools, owner, approval points, and business outcome before choosing the AI architecture.
Action With Human Control
Agents can prepare and complete work while people retain control of public, financial, and customer-impacting actions.
Connected Business Systems
We connect agents to approved CRMs, inboxes, websites, ad platforms, code repositories, and internal tools.
Engineering and Operations Expertise
Our team combines AI engineering, software development, automation, QA, and go-to-market experience.
Our Mission
Our mission is to make useful AI employees accessible to small businesses - not as generic chatbots, but as agents that complete defined work inside existing systems.
We help teams start with one high-value workflow, keep human control over important decisions, and expand automation only after it delivers reliable business value.
Our Vision
We envision a future where every small business can deploy a trusted team of specialized AI agents for growth, operations, customer experience, and software quality.
Those agents should be understandable, permissioned, measurable, and connected to the tools people already use - so automation strengthens the team instead of creating another system to manage.
Our Core Values - FIRST
Finesse
Care in every workflow, interaction, and handoff
Innovation
Practical new ways to remove repetitive work
Reliability
Agents that behave predictably under real conditions
Strategy
Every agent tied to a clear business outcome
Teamwork
People and agents working with clear ownership
Why Choose Rethinksoft
Our goal is to give your team a useful agent that saves time, works inside your processes, and remains under human control.
Built for Real Workflows
We design around the task, systems, exceptions, and human owner - not a generic demo conversation.
The Right Model for the Job
We select models and architecture based on accuracy, speed, privacy, cost, and the actions the workflow requires.
Focused Small-Business Scope
Start with one valuable agent and a clear success measure before investing in a broader automation programme.
Engineering With Guardrails
Permissions, approval gates, activity history, testing, and escalation paths are part of the product - not afterthoughts.
TRACK RECORD
Seven years of shipped work.
Rethinksoft has delivered 145 projects since 2018, for 66 clients billed in 6 currencies. The numbers below are counted from our own project ledger.
145
Projects delivered
Engagements booked between November 2018 and January 2025.
69%
From returning clients
Share of all projects placed by a client who had hired us before.
84%
Arrived by referral
Won through an existing client or contact rather than paid acquisition.
86%
Completion rate
Of projects that reached a conclusion, the share delivered rather than cancelled.
WHERE THE DEPTH IS
Engagements per technology, counted from the ledger.
- Android48
- PHP / Laravel38
- SEO and content26
- iOS24
- WordPress10
- React / React Native6
- CodeIgniter3
- Angular / Java1
CLIENTS WHO CAME BACK
Our longest relationships. Described by sector rather than named, because their commercial details are theirs.
- A US creative agency6 engagements
2019 to 2024
Built in Laravel, then rebuilt in React and Node five years later.
- An Indian retail group11 engagements
2019 to 2021
Apps, admin tooling and websites across Android, iOS and web.
- A field services operator3 engagements
2019 to 2024
Laravel platform, then an Android app, then a React rebuild.
- A consumer products brand3 engagements
2020 to 2021
Android and iOS delivery across three successive phases.
Billed in INR, USD, EUR, GBP, CAD, AUD across 2018 - 2025.
LOCATIONS
Our offices span three countries and most of the working day.
Delivery in North America, engineering and research in India. The overlap is what lets work move overnight instead of waiting for a handover.
1929 E Genesee StSyracuse, New York 13210Courtice
1416 Gord Vinson AvenueCourtice, Ontario L1E 0H1Ahmedabad
302 / 706, Akik TowerS.G. Highway, Ahmedabad 380054